Your idea is worthless (and what to do about it)

The only way to see if something is worth pursuing is by testing it. Where’s the harm in that? If no one likes it, then you know it’s time to move on. If your idea starts gaining traction, run with it!

Ideas can come by the dozens once you get into your flow and start seeing problems that you can solve for people every day. To make any forward momentum on any of them though, it takes action, not dreaming. 

So you have an idea for a business, now what do you do? Let’s dive in.

First, ask yourself if this is something that you really want to pursue

Does creating this idea of a product, solving this specific problem for people, get you excited? Are solutions and possibilities appearing as you connect the dots? Do you have the skill set or know others who have the required skills sets to make your idea happen?

All of this is important to keep you motivated, realistic yet challenged, and on the right path to success.

Second, is there really a market for this?

You know what’s worse than investing in $3,000 worth of inventory on a new product? Not having anyone who wants to buy it.

Ask people you know, people on the internet, and friends of friends what they think of your idea. Create and send out an online survey. And most importantly, be open to any and all feedback whether positive or negative. Maybe your idea has already been done by another company and you didn’t even know it but someone else pointed it out to you. In that case, it’s time to regroup and see if you want to pursue being a competitor. Or maybe people just aren’t interested in your solution. 

Now, if people are interested and excited by your idea, it’s time to move on to the next step.

Third, create an MVP

An MVP is a minimal viable product. Create your idea as quickly and cheaply as possible to show to prospective customers. Sometimes a drawing will do, a physical handmade creation, or a video. What matters here is that it gives you customers enough information to judge if they would spend more time looking into it or even make a purchase. 

So you did the above steps, now what?

Well, that’s up to you. Is this something to run with? Or is it better to have learned and move on? If you have entrepreneurial tendencies, you’re likely to go through this process many times over with new ideas. 

As you continue on your journey, make connections and find community online and in person to fuel your fire and keep you going. Don’t lose that spark! 

And if you’re interested in really going for an idea, send me a message on Instagram @coach_bastian or email me at sebastian@sebastiannemec.com. I’d love to help guide you on this exciting journey!