Content. Distribution. Social Media.
These are some buzzwords that float around marketing. What should be floating around more is:
Document. Storytelling. Give Value.
Anyone can create content. It’s the easy way out. Take a picture of your dog or a pretty landscape and upload it to Instagram, then click the Facebook, Twitter, Tumblr, Flickr icons to share and distribute it across several channels. This is not engaging. It is laziness.
If you really want to engage with your audience and get them to take some sort of action, you have to give them a reason to.
The process of living is messy. It can be unpredictable. But it is real. Give your audience a glimpse into what you are doing. Share your work instead of keeping it to yourself. Are you afraid someone is going to steal your idea? Truth be told, I’m sure you stole your own idea from someone else, whether you realize it or not.
When you give your audience a look behind the scenes, you are tapping into their curiosity. They are following you because they want to see what you are up to. Most of them are cheering for you. And the ones who aren’t, who cares about them?
Showing the world your unfinished product can be terrifying for some people. They only want to put their best foot forward and show their final product. I counter this with the thought that having a messy product to show your audience during the process is more impactful than just showing your audience the finished piece. It makes your audience value the end product even more because they were able to be on the journey with you as you created it.
Document your process. I’m sure your audience will welcome it. Still not convinced? Watch this.
Storytelling goes back for who knows how long. It is one of the most effective ways to get your message across. This could be as casual as explaining your day to a friend or as intense as giving a business pitch with $500,000 on the line.
A great example of someone is does excellent storytelling is Scott Harrison from charity: water. The hour-long video of his personal journey from a selfish club promoter to running a charity that has brought water to millions of people around the world will keep you engaged all the way through. The way charity: water markets is also powerful as well as they use stories in many of their videos.
Storytelling also helps your message stick. Learn more about how to make your story “sticky” here.
When you post a status update, a picture, or a new tweet, ask yourself, am I adding value? The value could be as simple as a laugh or as intentional as how to purchase your latest novel.
If something would add value and detract from your core message, reconsider putting it out there.